Whether the growth is into a new uncontested marketspace or an exponential increase in market share from existing competitors, it surely is an attractive proposition to work toward. Blitzscaling offers strategies and techniques for scaling up a business at such a rapid rate that its competitors are left in a cloud of dust. Bringing us back to the stories of modern business growth strategies, the stories of Uber and AirBNB for example, we can understand where their speed, and aggression over efficiency, can align with our prior knowledge of the term.įor us at HyperWeb our focus is on creating partnerships with our clients to achieve competitive success. (Spoiler though, the military strategy “blitz” was earlier found in British military). This is the no-holds-barred, attacking, aggressive and destruction side part of the meaning coming from military strategy including the German blitzkrieg. How did they do it? Blitzscaling the book offers to tell us and arm us with the tools to do likewise.Īnother element is inherent in the term blitzscaling and the books takes us to the military (and sad) history of the word blitz for the added layer of meaning. We are not talking about just any business here, we are talking about the “unicorns” such as Facebook, AirBNB, Uber, Google, Facebook, and the like that grew huge and very quickly relative to traditional businesses that you might find in Good to Great. If there was to be anything that we could apply to Vouchie or assist our clients in this phase of their own business development, it can only be good.īlitzscaling the term is used to describe rapid and revolutionary business growth and development. We do have a small startup after all, Vouchie, and I have read the core startup texts by Eric Reis, Peter Thiel, and Ash Maurya, so what else is new to learn? The sub-title, The Lightning-Fast Path to Building Massively Valuable Companies, holds a lofty promise. However, noticing that the authors were LinkedIn Co-Founder Reid Hoffman and startup author and designer Chris Yeah, I chose to give it a go.
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies at first worried me that another startup jargon word was being coined and championed into the startup vernacular.
0 kommentar(er)
